Email marketing is an effective way of staying in touch with customers or potential customers in order to boost sales and build trust.
Email marketing involves sending an informational newsletter or campaign out to your subscribers at regular intervals; usually weekly, fortnightly or monthly.
Why is email marketing so effective?
Top of mind awareness
Email marketing prompts 'top of mind awareness'. As the name suggests, this is where your business and brand stays at the top of people's minds, reminding them that you're around, and prompting them to purchase your products and services.
The purpose of your email/s is to provide information that interests your readers and makes their lives easier. For example, if you are an accountant to small business owners, you may wish to write a newsletter article about how to improve cash flow. By providing useful information you create trust and increase word of mouth referrals.
Gives subscribers a reason to buy
As part of your campaigns you can include special promotions, exclusive offers and product/service launches, which encourages subscribers to buy.
Why Macleay Design for your email marketing?
We can do as little or as much as you want us too. We can simply design your email template or we can take over the whole process for you.
We can format your email campaigns and newsletter every month and send it to all your subscribers. Simply provide us with your content in a Word document and we'll take care of the rest!
Time means money. We save you time, which means we save you money.
There are rules and spam laws that govern email marketing, so it's important to use professional software and follow specific guidelines. If you work with us we'll provide you with all the information you need.